Dubai Optical Show Vision-X set to benefit greatly from positive contact lens industry conditions & increased international participation

 With Dubai Optical Show Vision-X fast approaching, official knowledge partner GfK has revealed positive growth in UAE’s contact lens sector, while the Middle East’s must-attend optical industry event continues to attract major international interest, with the confirmation of two full pavilions of Italian and German participants.

Dubai, UAE (October 31st, 2018): Demand for contact lenses has grown by an impressive 4.4% in the UAE in 2018, according to GfK – the leading global market research organisation and official knowledge partner of Dubai Optical Show Vision-X (DOSV-X) organised by DV Global Link, a joint venture between Dubai World Trade Centre and Italian Exhibition Group.

Growth in the lens sector is driven by the increasing popularity of daily contact lenses, in the spherical and beauty categories. DV Global Link has hailed positive news as a huge boost to exhibitors participating in this year’s DOSV-X, as the show’s reputation continues to rise considerably in local and international industry circles.

GfK found that demand for both prescription and beauty lenses in the UAE has increased by 3.2% and 5.7% respectively, highlighting the local market’s notable growth, thus emphasising the pivotal role DOSV-X, which takes place from November 13th to 15th, plays in terms of its geographical location and strategic relevance for manufacturers, retailers, and suppliers.

As anticipation and excitement surrounding this year’s event continues to gain significant momentum, so too does interest from important international optical industry players. Having identified the MENA region as one of the most important markets of the future, the Italian Trade Agency (ITA) has confirmed it will be showcasing a full pavilion of Italian participants at DOSV-X. The ITA sees the show as a key step in intensifying Italy’s integrated promotional activities in the UAE and throughout the wider MENA region. The November event provides the perfect opportunity for Italian enterprises to increase market share and reap the high demand potential in such an important market, as well as strengthening existing relationships and fostering new business partnerships.

A full pavilion of German exhibitors participating, under the brand ‘made in Germany’, has also been confirmed for DOSV-X 2018. The Federal Ministry for Economic Affairs & Energy (BMWi), the Association of the German Trade Fair Industry (AUMA) together with SPECTARIS German Industry Association for Optical, Medical and Mechatronical Technologies are excited to continue the strong economic

relationship between Germany and the UAE at the event. Exhibitors consider DOSV-X to be one of the utmost benefit to their business operations and market presence in the region. In addition, they see the show as an excellent opportunity to develop first contacts and solidify existing ones with local partners.

Such encouraging industry news, combined with the massive promotional and strategic opportunities presented by the Dubai Optical Show Vision-X, from November 13th to 15th at Dubai World Trade Centre, demonstrates exactly why the regions flagship optical industry has earned a status as the go-to platform for B2B in the Middle East.


For media enquiries please contact:

Tricia Jimenea, Engagement Director, Katch International,, +971 50 913 3438

Anna Aine, PR Executive, Katch International,, +971 50 103 2855



DV Global Link LLC is the Joint Venture company set up in 2014 between Italian Exhibition Group (IEG) and Dubai World Trade Centre (DWTC). It organizes the annual VOD Dubai International Jewellery Show, a unique B2B and B2C event in the United Arab Emirates specifically for gold, jewellery and precious stones, as well as the Dubai Optical Show – Vision X.


Italian Exhibition Group (IEG), with structures in Rimini and Vicenza, is leader in Italy for organized trade fairs and among the main European operators in the exhibition and congress sector. IEG Group specializes in organizing events in five categories: Food & Beverage; Jewellery & Fashion; Tourism, Hospitality and Lifestyle; Wellness and Leisure; Green & Technology. In recent years, IEG has embarked on an important path of expansion abroad, also through the establishing of joint ventures with local operators (for example in the USA, United Arab Emirates and in China). IEG closed the 2017 financial reports with total consolidated revenues of 130.7 million euro, an EBITDA of 23.2 million and a consolidated net profit of 9.2 million. In 2017, IEG, in the exhibition and congress venues of Rimini and Vicenza, totaled 50 organized or hosted events and 206 congress events.


DWTC boasts over 35 years’ experience in creating international events in the Middle East and offers local, regional and global exhibitors a unique experience and profound knowledge of the market. The DWTC team organizes over 20 of the Middle East’s most successful international and regional trade shows, providing the ideal platform for developing business in the region. DWTC’s constant commitment to innovating the trade show organization sector has been accompanied by the rapid growth and development of a vast range of business-to-business and business-to-consumer events, producing constant satisfaction among exhibitors and visitors.

 About GfK


GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions.

More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries.

By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices. The data in this article comes from GfK’s global optics panel, which tracks sales of sunglasses, frames, spectacle lenses, contact lenses and contact lens care products in over 20 countries worldwide. GfK is currently expanding this panel within the United Arab Emirates and the Kingdom of Saudi Arabia, to investigate further the positive development of the optics market across the Gulf region. Please contact for further details or visit